Fear Fight Conference
This fictitious self-development seminar helps young adults confront the fears holding them back so they can move toward happier, more fulfilling lives.
The bold, bright color palette conveys youth, excitement, and a touch of fearlessness—while also grabbing the attention of anyone passing by. Typography combines a clean sans serif with oversized, expressive handwriting to balance practicality with freedom. Hand-drawn scribbles reinforce a sense of immediacy and approachability, signaling that this event is for anyone ready to take action right now.
Year
2022
Project Role
Concept, Art Direction, Development