Hope for the Cities

Hope for the Cities is a Wylie, Texas–based nonprofit supporting vulnerable community members through food pantries, housing assistance, and job resources.

The client requested a straightforward, timeless look with legible typography and an icon that reflects both the city and the church—representing their faith-based work in urban areas across Texas. While they initially preferred a strictly black-and-white palette for its simplicity and strength, I proposed introducing a green accent to express the organization’s values of stability, generosity, and safety, giving the brand a distinctive yet grounded feel.

Year
2021

Agency
ProMedia Fire

Project Role
Art Direction, Development, Digital