This fictitious Native Hawaiian–owned luau brand celebrates authenticity and community. Guests are welcomed with leis and tropical drinks, drawn into the rhythm of island life through food, storytelling, and dance beneath the firelight.

Visually, the branding rejects the clichés of Hawaiian design—cheesy fonts and rainbow palettes—in favor of bold color, modern typography, and imagery that captures the energy, movement, and excitement of the luau itself while honoring its roots.

A‘a i ka hula, waiho i ka maka‘u i ka hale — Dare to dance; leave your fear at home.